Berry , Michael  J.A. <br/><br/>
Data Mining Techniques for Marketing, Sales, and Customer Relationship Management 
Michael J. A. Berry 
 - 2nd 
 - New Delhi  Wiley Dreamtech India Pvt. Ltd  2004 
 - xiv,643p. 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- data processing<br/>Data Mining<br/>Business -- data processing
<br/><br/><label>Dewey Class. No.: </label>006.321 BER