TY  - BOOK
AU  - Berry , Michael  J.A.
AU  - Linoff , Gordon S.
TI  - Data Mining Techniques for Marketing, Sales, and Customer Relationship Management
SN  - 8126505176
U1  - 006.321 BER 
PY  - 2004///
CY  - New Delhi
PB  - Wiley Dreamtech India Pvt. Ltd
KW  - Marketing -- data processing
KW  - Data Mining
KW  - Business -- data processing
ER  -