TY  - BOOK
AU  - Ardis, Mark A.
AU  - Marcolin, Barbara L.
TI  - Diffusing Software Product and Process Innovations
SN  - 0792373316
U1  - 005.1 ARD 
PY  - 2001///
CY  - Boston
PB  - Kluwer Academic Publishers
KW  - Process Innovations
KW  - Product Innovations
KW  - Diffusing Software
N1  - Contents:
1. Telling an Innovation Stor
ER  -