Winning at New Products: accelerating the process from idea to launch Robert G. Cooper

By: Cooper, Robert GMaterial type: TextTextPublication details: New York Basic Books: a member of the Preseus Books Group 2001Edition: 3rdDescription: xiii, 425pISBN: 0738204633Subject(s): New Product ManagementDDC classification: 658.575 COO
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Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
REFERENCE BOOK REFERENCE BOOK LRC_JUIT
Humanities and Social Sciences 		REFERENCE SECTION REF 658.575 COO (Browse shelf (Opens below)) Copy 1 Not for loan 014762
Total holds: 0

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