| 000 | 00691nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230326111610.0 | ||
| 008 | 180620b2004 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781591392101 | ||
| 040 | _cJUIT, Solan | ||
| 082 | _a658.802 KUM | ||
| 100 | _aKumar, Nirmalya | ||
| 245 |
_aMarketing as Strategy: understanding the CEO's agenda for driving growth and innovation _cby Nirmalya Kumar |
||
| 260 |
_aBostan _bHarvard Business School Press _c2004 |
||
| 300 | _axv, 270p. | ||
| 365 | _a.00 | ||
| 505 | _a<p>Contents:</p> <p>1. From marketing | ||
| 650 | _aStrategic Planning | ||
| 650 | _aMarketing | ||
| 906 | _a2db9d75d7f000001000326d2a9c7819a | ||
| 942 |
_2ddc _cTB |
||
| 999 |
_c14190 _d14190 |
||