000 00685nam a2200205Ia 4500
008 180620b2003 xxu||||| |||| 00| 0 eng d
020 _a8129700050
082 _a658.80202 LIL
100 _aLilien, Gary L.
245 _aMarketing Engineering: computer-assisted marketing analysis and planning
_cGary L. lilien
250 _a2nd
260 _aNew Delhi
_bPearson Education Asia
_c2003
300 _axxiv,518p.
365 _a.00
650 _aMarketing -- Decision making -- Data processing
650 _aMarketing -- Decision making -- Mathematical models
650 _aMarketing -- data processing
700 _aRangaswamy, Arvind
906 _a2db9d7d47f00000101dda0ca92ad556b
999 _c14193
_d14193