000 00652nam a2200229Ia 4500
003 OSt
005 20230224110925.0
008 180620b2003 xxu||||| |||| 00| 0 eng d
020 _a8131206777
040 _cJUIT, Solan
082 _a658.8 ANN
100 _aAnnacchino, Marc A.
245 _aNew Product Development: from initial idea to product management
_cby Marc A. Annacchino
260 _aUSA
_bElsevier
_c2003
300 _axxxii, 567p.
365 _a.00
505 _a<p>Table of ContentsDedicationPrefaceIn
650 _aNew Product Management
650 _aMarketing
906 _a2dbe29507f0000010048b14e3088a014
942 _2ddc
_cTB
999 _c15359
_d15359