| 000 | 00536nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 180620b1999 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a076191000X | ||
| 082 | _a688.8 BEA | ||
| 100 | _aBearden, William O. | ||
| 245 |
_aHandbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research _cWilliam O. Bearden |
||
| 260 |
_aUSA _bSage Publications India Pvt. Ltd _c1999 |
||
| 300 | _a552p. | ||
| 365 | _a.00 | ||
| 650 | _aMarketing Research -- Statistical Methods | ||
| 906 | _a2db198b17f00000100223802c5cba8d0 | ||
| 999 |
_c59746 _d59746 |
||