000 00581nam a2200193Ia 4500
008 180620b2004 xxu||||| |||| 00| 0 eng d
020 _a8120324501
082 _a658.84 CLO
100 _aClow, Kenneth E.
245 _aIntegrated Advertising, Promotion, and Marketing Communications
_cKenneth E. Clow
250 _a2nd ed.
260 _aNew Delhi
_bPrentice Hall of India
_c2004
300 _axxvii, 538p.+ 1 CD-ROM
365 _a.00
650 _aMarketing Management
650 _aInternet Marketing
700 _aBaack, Donald
906 _a2db468a37f00000101cf4446bc04ed68
999 _c59897
_d59897