000 | 00581nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 180620b2004 xxu||||| |||| 00| 0 eng d | ||
020 | _a8120324501 | ||
082 | _a658.84 CLO | ||
100 | _aClow, Kenneth E. | ||
245 |
_aIntegrated Advertising, Promotion, and Marketing Communications _cKenneth E. Clow |
||
250 | _a2nd ed. | ||
260 |
_aNew Delhi _bPrentice Hall of India _c2004 |
||
300 | _axxvii, 538p.+ 1 CD-ROM | ||
365 | _a.00 | ||
650 | _aMarketing Management | ||
650 | _aInternet Marketing | ||
700 | _aBaack, Donald | ||
906 | _a2db468a37f00000101cf4446bc04ed68 | ||
999 |
_c59897 _d59897 |