000 | 00608nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 180620b2007 xxu||||| |||| 00| 0 eng d | ||
020 | _a9780415328265 | ||
082 | _a658.45 RIE | ||
100 | _aRiel, C. B. M. van | ||
245 |
_aEssentials of Corporate Communication: implementing practices for effective reputation management _cCees B.M. Van Riel |
||
260 |
_aLondon _bRoutledge _c2007 |
||
300 | _axvi, 306p. | ||
650 | _aCorporations - Public relations | ||
650 | _aCorporate image | ||
650 | _aCommunication in management | ||
700 | _aFombrun, Charles J | ||
906 | _aece3140fac104919017e1008d91dee45 | ||
999 |
_c63948 _d63948 |