000 00732nam a2200241Ia 4500
003 OSt
005 20230325114744.0
008 180620b2005 xxu||||| |||| 00| 0 eng d
020 _a1591396190
040 _cJUIT, Solan
082 _a658.8 KIM
100 _aKim, W. Chan
245 _aBlue Ocean Strategy: how to create uncontested market space and make the competition irrelevant
_cby W. Chan Kim
260 _aBostan
_bHarvard Business School Press
_c2005
300 _axv, 240p.
365 _a.00
505 _aTable of Contents 1 Creating blue ocean
650 _aNew Product Management
650 _aMarket Segmentation
700 _aMauborgne, Renee
906 _a2da24e867f00000100f6333523a59dd1
942 _2ddc
_cRB
999 _c8052
_d8052