000 | 00732nam a2200241Ia 4500 | ||
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003 | OSt | ||
005 | 20230325114744.0 | ||
008 | 180620b2005 xxu||||| |||| 00| 0 eng d | ||
020 | _a1591396190 | ||
040 | _cJUIT, Solan | ||
082 | _a658.8 KIM | ||
100 | _aKim, W. Chan | ||
245 |
_aBlue Ocean Strategy: how to create uncontested market space and make the competition irrelevant _cby W. Chan Kim |
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260 |
_aBostan _bHarvard Business School Press _c2005 |
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300 | _axv, 240p. | ||
365 | _a.00 | ||
505 | _aTable of Contents 1 Creating blue ocean | ||
650 | _aNew Product Management | ||
650 | _aMarket Segmentation | ||
700 | _aMauborgne, Renee | ||
906 | _a2da24e867f00000100f6333523a59dd1 | ||
942 |
_2ddc _cRB |
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999 |
_c8052 _d8052 |