000 00648nam a2200229Ia 4500
003 OSt
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008 180620b2002 xxu||||| |||| 00| 0 eng d
020 _a9788120322219
040 _cJUIT, Solan
082 _a658.8342 KAR
100 _aKardes, Frank R.
245 _aConsumer Behavior and Managerial Decision Making
_cby Frank R. Kardes
250 _a2nd ed.
260 _aNew Delhi
_bPrentice Hall of India
_c2002
300 _axviii, 457 p.
365 _a.00
505 _a<p>Contents:1. The scientific study of
650 _aConsumer Behavior
906 _a2da6a2bd7f000001004f87c31fb77369
942 _2ddc
_cTB
999 _c9175
_d9175