000 00534nam a2200181Ia 4500
008 180620b2005 xxu||||| |||| 00| 0 eng d
020 _a0761932968
082 _a658.812 SET
100 _aSeth, Rakesh
245 _aCreating Customer Delight the How and Why of CRM
_cRakesh Seth
260 _aNew Delhi
_bSage Publications India Pvt. Ltd
_c2005
300 _a154p.
365 _a.00
650 _aMarketing Management
650 _aCustomer relation management
700 _aSeth, Kirti
906 _a2da71b857f0000010166c41fcfa40c10
999 _c9310
_d9310