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Lilien, Gary L.

Marketing Engineering: computer-assisted marketing analysis and planning Gary L. lilien - 2nd - New Delhi Pearson Education Asia 2003 - xxiv,518p.

ISBN: 8129700050

Subjects--Topical Terms:
Marketing -- Decision making -- Data processing
Marketing -- Decision making -- Mathematical models
Marketing -- data processing

Dewey Class. No.: 658.80202 LIL

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