Marketing Engineering: computer-assisted marketing analysis and planning (Record no. 14193)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00685nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180620b2003 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8129700050 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80202 LIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lilien, Gary L. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Engineering: computer-assisted marketing analysis and planning |
| Statement of responsibility, etc. | Gary L. lilien |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education Asia |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv,518p. |
| 365 ## - TRADE PRICE | |
| Price type code | .00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Decision making -- Data processing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Decision making -- Mathematical models |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- data processing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rangaswamy, Arvind |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 2db9d7d47f00000101dda0ca92ad556b |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TEXTBOOK SECTION | LRC_JUIT | LRC_JUIT | Humanities and Social Sciences | 05/03/2010 | Krishna Book Distributors | 295.00 | Copy 1 | 658.80202 LIL | 009434 | 21/05/2019 | 21/05/2019 | TEXT BOOK |