Jones, John Philip
What's in a Name: advertising and the concept of brands by John Philip Jones - 2nd ed. - New Delhi Prentice Hall of India 2003 - xxiii, 308p.
Table of Contents;
List of Tables and F
8120324471
Brand name products -- Management
Advertising
658.8343 JON
What's in a Name: advertising and the concept of brands by John Philip Jones - 2nd ed. - New Delhi Prentice Hall of India 2003 - xxiii, 308p.
Table of Contents;
List of Tables and F
8120324471
Brand name products -- Management
Advertising
658.8343 JON