What's in a Name: advertising and the concept of brands (Record no. 19408)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00733nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230324190442.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180620b2003 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120324471 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | JUIT, Solan |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 JON |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philip |
| 245 ## - TITLE STATEMENT | |
| Title | What's in a Name: advertising and the concept of brands |
| Statement of responsibility, etc. | by John Philip Jones |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice Hall of India |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 308p. |
| 365 ## - TRADE PRICE | |
| Price type code | .00 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Contents;<br/>List of Tables and F |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Slater, Jan S. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 2dcd7c167f0000010028dce2052113df |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | TEXT BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TEXTBOOK SECTION | LRC_JUIT | LRC_JUIT | Humanities and Social Sciences | 05/03/2010 | Krishna Book Distributors | 195.00 | Copy 1 | 658.8343 JON | 014427 | 21/05/2019 | 21/05/2019 | TEXT BOOK |