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Perloff, Richard M

Dynamics of Persuasion: communication and attitudes in the 21st century Richard M. Perloff - 4th ed. - New York Routledge 2010 - xvi, 425p.

ISBN: 9780415805681

Subjects--Topical Terms:
Attitude change
Mass media - Psychological aspects
Persuasion (Psychology)

Dewey Class. No.: 153.852 PER

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