Market-Based Management : strategies for growing customer value and profitability by Roger J. Best
Material type:
TextPublication details: New Delhi Pearson Education Asia 2009Description: 545pISBN: 8131725200Subject(s): Market ManagementDDC classification: 658.8 BES
Contents:
Table of Contents:
Ch. 1 Customer focus
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
TEXT BOOK
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LRC_JUIT Humanities and Social Sciences | TEXTBOOK SECTION | 658.8 BES (Browse shelf (Opens below)) | Copy 1 | Available | 020762 |
Total holds: 0
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| 658.8 ANN New Product Development: from initial idea to product management | 658.8 APT Services Marketing | 658.8 ARM Marketing: an introduction | 658.8 BES Market-Based Management : strategies for growing customer value and profitability | 658.8 CLO Cases in Marketing Management | 658.8 CZI Marketing Management | 658.8 DAL Handbook of Niche Marketing: principles and practice |
Table of Contents:
Ch. 1 Customer focus
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