OPAC_KOHA catalog › Details for: Marketing as Strategy: understanding the CEO's agenda for driving growth and innovation

Normal view MARC view ISBD view

Marketing as Strategy: understanding the CEO's agenda for driving growth and innovation by Nirmalya Kumar

By: Kumar, NirmalyaMaterial type: Text

TextPublication details: Bostan Harvard Business School Press 2004Description: xv, 270pISBN: 9781591392101Subject(s): Strategic Planning | MarketingDDC classification: 658.802 KUM

Contents:

Contents: 1. From marketing

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.802 KUM (Browse shelf (Opens below))	Copy 1	Available		022518
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.802 KUM (Browse shelf (Opens below))	Copy 2	Available		025563

Total holds: 0

Previous								Next
Previous	658.802 GIL Strategic Marketing Planning	658.802 GIL Strategic Marketing Planning	658.802 GIL Strategic Marketing Planning	658.802 KUM Marketing as Strategy: understanding the CEO's agenda for driving growth and innovation	658.802 KUM Marketing as Strategy: understanding the CEO's agenda for driving growth and innovation	658.80202 LIL Marketing Engineering: computer-assisted marketing analysis and planning	658.81 HON Sales Management : a global perspective	Next

Contents:

1. From marketing

There are no comments on this title.

to post a comment.