Marketing Management by Philip Kotler and Kevin Lane Keller
Material type:
TextPublication details: Noida Pearson India Education 2004, 2018Edition: 15th EdDescription: xxvi, 756pISBN: 8178086549; 9789332557185Subject(s): Marketing ManagementDDC classification: 658.8 KOT
Contents:
Table of Contents
Part I. Understand
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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TEXT BOOK
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LRC_JUIT Humanities and Social Sciences | TEXTBOOK SECTION | 658.8 KOT (Browse shelf (Opens below)) | Copy 1 | Available | 005466 | ||
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TEXT BOOK
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LRC_JUIT Humanities and Social Sciences | TEXTBOOK SECTION | 658.8 KOT (Browse shelf (Opens below)) | Copy 2 | Available | 010530 | ||
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TEXT BOOK
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LRC_JUIT Humanities and Social Sciences | TEXTBOOK SECTION | 658.8 KOT (Browse shelf (Opens below)) | Copy 3 | Available | 017316 |
Total holds: 0
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| 658.8 GAN Smart Business Solutions: direct marketing and customer management | 658.8 HUW Advances in Security and Payment Methods for Mobile Commerce | 658.8 IAC Kellogg on Marketing: kellogg marketing faculty nortwestern university | 658.8 KOT Marketing Management | 658.8 KOT Marketing Management | 658.8 KOT Marketing Management | 658.8 KOT Principles of Marketing |
Table of Contents
Part I. Understand
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