Marketing Research: an Applied Orientation Naresh Malhotra
Material type:
TextPublication details: New Jersey Prentice Hall 2006Edition: 5th EdDescription: CD-ROMISBN: 0132221179Subject(s): Marketing Research -- Statistical Methods | Marketing researchDDC classification: 658.8321 MAL
Contents:
Table of Contents
1. Introduction and e
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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CDR-BOOK
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LRC_JUIT | MULTIMEDIA SECTION | CDR 658.8321 MAL (Browse shelf (Opens below)) | Copy 1 | Available | CD17995 |
Total holds: 0
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| CDR 658.8 ARM Marketing: an introduction | CDR 658.8 PER Basic Marketing: a global-managerial approach | CDR 658.812 SEY Capitalising on Customers | CDR 658.8321 MAL Marketing Research: an Applied Orientation | CDR 658.8342 MAJ Consumer Behaviour : insights from indian market | CDR 658.8342 MAJ Consumer Behaviour : insights from indian market | CDR 658.84 CLO Integrated Advertising, Promotion, and Marketing Communications |
Table of Contents
1. Introduction and e
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