Marketing Research: concepts, practices and cases by Sunanda, Easwaran
Material type:
TextPublication details: New York Oxford University Press 2006Description: x, 605pISBN: 0195676963Subject(s): Marketing researchDDC classification: 658.8321 EAS
Contents:
List of contents
PART ONE: Introduction
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
TEXT BOOK
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LRC_JUIT Humanities and Social Sciences | TEXTBOOK SECTION | 658.8321 EAS (Browse shelf (Opens below)) | Copy 1 | Available | 016871 |
Total holds: 0
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| 658.827095 ROL Asian Brand Strategy: how Asia builds strong brands | 658.8321 BRA Marketing Research: tools and Techniques | 658.8321 BUR Marketing Research and SPSS 13.0 | 658.8321 EAS Marketing Research: concepts, practices and cases | 658.8321 HAI Marketing Research: within a changing information environment | 658.8321 LUC Marketing Research | 658.8321 LUC Marketing Research |
List of contents
PART ONE: Introduction
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