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New Product Development: from initial idea to product management by Marc A. Annacchino

By: Annacchino, Marc AMaterial type: Text

TextPublication details: USA Elsevier 2003Description: xxxii, 567pISBN: 8131206777Subject(s): New Product Management | MarketingDDC classification: 658.8 ANN

Contents:

<p>Table of ContentsDedicationPrefaceIn

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Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.8 ANN (Browse shelf (Opens below))	Copy 1	Available		015891

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<p>Table of ContentsDedicationPrefaceIn

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