OPAC_KOHA catalog › Details for: Strategic Brand Management : building,measuring,and managing brand equity

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Strategic Brand Management : building,measuring,and managing brand equity by Kevin Lane Keller

By: Keller, Kevin LaneMaterial type: Text

TextPublication details: New Jersey Pearson Education 2006Edition: 2nd edDescription: 816pISBN: 8177584871Subject(s): Strategic management | Brand name products -- ManagementDDC classification: 658.827 KEL

Contents:

Contents: 1. Brands and Brand Managemen

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Item type	Current library	Collection	Call number	Vol info	Status	Barcode
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.827 KEL (Browse shelf (Opens below))	Copy 1	Available	013515
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.827 KEL (Browse shelf (Opens below))	Copy 2	Available	013516
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.827 KEL (Browse shelf (Opens below))	Copy 3	Available	013517
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.827 KEL (Browse shelf (Opens below))	Copy 4	Available	013518
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.827 KEL (Browse shelf (Opens below))	Copy 5	Available	013519
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.827 KEL (Browse shelf (Opens below))	Copy 6	Available	013520

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Previous	658.812 MAS Customer is CEO: how to measure what your customers want--and make sure they get it	658.821 CRA Marketing Management: a relationship marketing perspective	658.821 CRA Marketing Management: a relationship marketing perspective	658.827 KEL Strategic Brand Management : building,measuring,and managing brand equity	658.827 KEL Strategic Brand Management : building,measuring,and managing brand equity	658.827 KEL Strategic Brand Management : building,measuring,and managing brand equity	658.827 KEL Strategic Brand Management : building,measuring,and managing brand equity	Next

Contents:
1. Brands and Brand Managemen

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