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Essentials of Marketing: a marketing strategy planning approach by William D. Perreault

By: Perreault, William DContributor(s): Mccarthy, E. Jerome | Cannon, Joseph PMaterial type: Text

TextPublication details: New York McGraw-Hill 2010Edition: 12th edDescription: xxxix, 690 pISBN: 9780070172463Subject(s): MarketingDDC classification: 658.8 PER

Contents:

Contents: 1. Marketing's val

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Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.8 PER (Browse shelf (Opens below))	Copy 1	Available		024628

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Previous	658.8 PAL Introduction to Marketing: theory and practice	658.8 PAR Handbook of advances in marketing in an era of disruption	658.8 PER Basic Marketing: a global-managerial approach	658.8 PER Essentials of Marketing: a marketing strategy planning approach	658.8 RAJ marketing Management: text and cases	658.8 RAJ marketing Management: text and cases	658.8 RAJ Marketing Concepts and Cases	Next

Contents:

1. Marketing's val

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