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Customer is CEO: how to measure what your customers want--and make sure they get it by Forler Massnick

By: Massnick, ForlerMaterial type: Text

TextPublication details: New York AMACON (a division of American Management Association) 1997Description: xv, 239pISBN: 9780814403464Subject(s): Consumer satisfaction - United States | Customer services - United StatesDDC classification: 658.812 MAS

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.812 MAS (Browse shelf (Opens below))	Copy 1	Available		026161

Total holds: 0

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Previous	658.81 WAL Sales Forecasting : a new approach	658.81 WAL Sales Forecasting : a new approach	658.812 DYC The CRM Handbook	658.812 MAS Customer is CEO: how to measure what your customers want--and make sure they get it	658.821 CRA Marketing Management: a relationship marketing perspective	658.821 CRA Marketing Management: a relationship marketing perspective	658.827 KEL Strategic Brand Management : building,measuring,and managing brand equity	Next

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