OPAC_KOHA catalog › Details for: Basic Marketing: a global-managerial approach

Normal view MARC view ISBD view

Basic Marketing: a global-managerial approach by William D. Perreault

By: Perreault, William DContributor(s): McCarthy Jerome EMaterial type: Text

TextPublication details: New Delhi Tata McGraw-Hill Publishing Company 2005Edition: 15th edDescription: xviii, 844p.+ 1 CD-ROMISBN: 0070620180Subject(s): Marketing | Marketing ManagementDDC classification: 658.8 PER

Contents:

Table of Contents: 1. Marketing?s Value

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.8 PER (Browse shelf (Opens below))	Copy 1	Available		014439

Total holds: 0

Previous								Next
Previous	658.8 PAG Make Winning a Habit: 20 best practices of the world's greatest sales forces	658.8 PAL Introduction to Marketing: theory and practice	658.8 PAR Handbook of advances in marketing in an era of disruption	658.8 PER Basic Marketing: a global-managerial approach	658.8 PER Essentials of Marketing: a marketing strategy planning approach	658.8 RAJ marketing Management: text and cases	658.8 RAJ marketing Management: text and cases	Next

Table of Contents:
1. Marketing?s Value

There are no comments on this title.

to post a comment.