Basic Marketing: a global-managerial approach William D. Perreault
Material type:
TextPublication details: New Delhi Tata McGraw-Hill Publishing Company 2005Edition: 15th edDescription: 1 CD-ROMISBN: 0070620180Subject(s): Marketing | Marketing ManagementDDC classification: 658.8 PER
Contents:
Table of Contents:
1. Marketing?s Value
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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CDR-BOOK
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LRC_JUIT | MULTIMEDIA SECTION | CDR 658.8 PER (Browse shelf (Opens below)) | Copy 1 | Available | CD14439 |
Total holds: 0
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| CDR 658.45 ADL Understanding Human Communication | CDR 658.575 SEN Managing Successful High-Tech Product Introduction | CDR 658.8 ARM Marketing: an introduction | CDR 658.8 PER Basic Marketing: a global-managerial approach | CDR 658.812 SEY Capitalising on Customers | CDR 658.8321 MAL Marketing Research: an Applied Orientation | CDR 658.8342 MAJ Consumer Behaviour : insights from indian market |
Table of Contents:
1. Marketing?s Value
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