Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant by W. Chan Kim
Material type: TextPublication details: Bostan Harvard Business School Press 2005Description: xv, 240pISBN: 1591396190Subject(s): New Product Management | Market SegmentationDDC classification: 658.8 KIM
Contents:
Table of Contents
1 Creating blue ocean
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
REFERENCE BOOK | LRC_JUIT Humanities and Social Sciences | REFERENCE SECTION | REF 658.8 KIM (Browse shelf (Opens below)) | Copy 1 | Not for loan | 014756 |
Total holds: 0
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Table of Contents
1 Creating blue ocean
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