OPAC_KOHA catalog › Details for: Marketing as Strategy: understanding the CEO's agenda for driving growth and innovation

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Marketing as Strategy: understanding the CEO's agenda for driving growth and innovation by Nirmalya Kumar

By: Kumar, NirmalyaMaterial type: Text

TextPublication details: Bostan Harvard Business School Press 2004Description: xv, 270pISBN: 9781591392101Subject(s): Strategic Planning | MarketingDDC classification: 658.802 KUM

Contents:

Contents: 1. From marketing

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.802 KUM (Browse shelf (Opens below))	Copy 1	Available		022518
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.802 KUM (Browse shelf (Opens below))	Copy 2	Available		025563

Total holds: 0

Contents:

1. From marketing

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