Your search returned 5 results.

1.
B2B Brand Management by Philip Kotler

by Kotler, Philip | Pfoertsch, Waldemar.

Material type: Text Text Publication details: Berlin Springer Verlag 2006Availability: Items available for reference: Not for loanCall number: REF 658.827 KOT (1). :

Request article Add to cart
2.
Strategic Brand Management : building,measuring,and managing brand equity by Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 2nd ed.Material type: Text Text Publication details: New Jersey Pearson Education 2006Availability: Items available for loan: Call number: 658.827 KEL (6).

Place hold Request article Add to cart
3.
What's in a Name: advertising and the concept of brands by John Philip Jones

by Jones, John Philip | Slater, Jan S.

Edition: 2nd ed.Material type: Text Text Publication details: New Delhi Prentice Hall of India 2003Availability: Items available for loan: Call number: 658.8343 JON (1).

Place hold Request article Add to cart
4.
Brand Management: research, theory and practice Tilde Heding

by Heding, Tilde | Bjerre, Mogens | Knudtzen, Charlotte F.

Material type: Text Text Publication details: London Routledge 2016Availability: Items available for loan: Call number: 658.827 HED (1).

Place hold Request article Add to cart
5.
Successful Branding Pran K Choudhury

by Choudhury, Pran K.

Material type: Text Text Publication details: Hydrabad University Press 2001Availability: Items available for loan: Call number: 658.8343 CHO (1).

Place hold Request article Add to cart

Library Home | Contact Us | LRC Help

Copyright @ 2020 LRC
Jaypee University of Information Technology
website hit counter

Powered by Koha