OPAC_KOHA catalog › Details for: B2B Brand Management

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B2B Brand Management by Philip Kotler

By: Kotler, PhilipContributor(s): Pfoertsch, WaldemarMaterial type: Text

TextPublication details: Berlin Springer Verlag 2006Description: xvi, 357pISBN: 3540253602Subject(s): Management | Brand name products -- ManagementDDC classification: 658.827 KOT

Contents:

Contents : 1. Being Known or Being One

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Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
REFERENCE BOOK	LRC_JUIT Humanities and Social Sciences	REFERENCE SECTION	REF 658.827 KOT (Browse shelf (Opens below))	Copy 1	Not for loan		014051

Total holds: 0

Contents :
1. Being Known or Being One

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