Bearden, William O.
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research William O. Bearden - USA Sage Publications India Pvt. Ltd 1999 - 552p.
076191000X
Marketing Research -- Statistical Methods
688.8 BEA
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research William O. Bearden - USA Sage Publications India Pvt. Ltd 1999 - 552p.
076191000X
Marketing Research -- Statistical Methods
688.8 BEA