Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research William O. Bearden

By: Bearden, William OMaterial type: TextTextPublication details: USA Sage Publications India Pvt. Ltd 1999Description: 552pISBN: 076191000XSubject(s): Marketing Research -- Statistical MethodsDDC classification: 688.8 BEA
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Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
REFERENCE BOOK REFERENCE BOOK LRC_JUIT
Humanities and Social Sciences 		RESERVE SECTION RES 688.8 BEA (Browse shelf (Opens below)) Copy 1 Not for loan 020751
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