Kotler, Philip
B2B Brand Management by Philip Kotler - Berlin Springer Verlag 2006 - xvi, 357p.
Contents :
1. Being Known or Being One
3540253602
Management
Brand name products -- Management
658.827 KOT
B2B Brand Management by Philip Kotler - Berlin Springer Verlag 2006 - xvi, 357p.
Contents :
1. Being Known or Being One
3540253602
Management
Brand name products -- Management
658.827 KOT