B2B Brand Management (Record no. 7557)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00655nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230323222247.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180620b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3540253602 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | JUIT, Solan |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | B2B Brand Management |
| Statement of responsibility, etc. | by Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berlin |
| Name of publisher, distributor, etc. | Springer Verlag |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 357p. |
| 365 ## - TRADE PRICE | |
| Price type code | .00 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents :<br/>1. Being Known or Being One |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products -- Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pfoertsch, Waldemar |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 2da06a437f00000101aec24694908383 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | REFERENCE BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| REFERENCE SECTION | LRC_JUIT | LRC_JUIT | Humanities and Social Sciences | 05/03/2010 | Prime Book Service | 2495.88 | Copy 1 | REF 658.827 KOT | 014051 | 21/05/2019 | 21/05/2019 | REFERENCE BOOK |