Knapp, Duane E
Brand Promise: how ketel one, costco, make-A-wish, tourism vancouver, and other leading brands make and keep the promise that guarantees by Duane E Knapp - New York McGraw-Hill 2008 - xix, 264p.
Contents:
1. The brand mindset philosop
0071494413
Customer relations
Customer services
Brand name products
658.827 KNA
Brand Promise: how ketel one, costco, make-A-wish, tourism vancouver, and other leading brands make and keep the promise that guarantees by Duane E Knapp - New York McGraw-Hill 2008 - xix, 264p.
Contents:
1. The brand mindset philosop
0071494413
Customer relations
Customer services
Brand name products
658.827 KNA