Brand Promise: how ketel one, costco, make-A-wish, tourism vancouver, and other leading brands make and keep the promise that guarantees (Record no. 8093)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00761nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230328143129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180620b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071494413 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | JUIT, Solan |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KNA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Knapp, Duane E |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Promise: how ketel one, costco, make-A-wish, tourism vancouver, and other leading brands make and keep the promise that guarantees |
| Statement of responsibility, etc. | by Duane E Knapp |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 264p. |
| 365 ## - TRADE PRICE | |
| Price type code | .00 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents:<br/>1. The brand mindset philosop |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 2da271db7f00000101be1188e2541563 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | TEXT BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TEXTBOOK SECTION | LRC_JUIT | LRC_JUIT | Humanities and Social Sciences | 05/03/2010 | Krishna Book Distributors | 988.08 | 658.827 KNA | 023121 | 21/05/2019 | Copy 2 | 21/05/2019 | TEXT BOOK | ||||||
| TEXTBOOK SECTION | LRC_JUIT | LRC_JUIT | Humanities and Social Sciences | 05/03/2010 | Krishna Book Distributors | 988.08 | 658.827 KNA | 022916 | 21/05/2019 | Copy 1 | 21/05/2019 | TEXT BOOK |