Brand Promise: how ketel one, costco, make-A-wish, tourism vancouver, and other leading brands make and keep the promise that guarantees by Duane E Knapp

By: Knapp, Duane EMaterial type: TextTextPublication details: New York McGraw-Hill 2008Description: xix, 264pISBN: 0071494413Subject(s): Customer relations | Customer services | Brand name productsDDC classification: 658.827 KNA
Contents:
Contents: 1. The brand mindset philosop
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Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
TEXT BOOK TEXT BOOK LRC_JUIT
Humanities and Social Sciences
TEXTBOOK SECTION 658.827 KNA (Browse shelf (Opens below)) Copy 1 Available 022916
TEXT BOOK TEXT BOOK LRC_JUIT
Humanities and Social Sciences
TEXTBOOK SECTION 658.827 KNA (Browse shelf (Opens below)) Copy 2 Available 023121
Total holds: 0

Contents:
1. The brand mindset philosop

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