What's in a Name: advertising and the concept of brands by John Philip Jones
Material type:
TextPublication details: New Delhi Prentice Hall of India 2003Edition: 2nd edDescription: xxiii, 308pISBN: 8120324471Subject(s): Brand name products -- Management | AdvertisingDDC classification: 658.8343 JON
Contents:
Table of Contents;
List of Tables and F
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
TEXT BOOK
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LRC_JUIT Humanities and Social Sciences | TEXTBOOK SECTION | 658.8343 JON (Browse shelf (Opens below)) | Copy 1 | Available | 014427 |
Total holds: 0
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| 658.8342 SOL Consumer Behavior: Buying, Having and Being | 658.8342 SOL Consumer Behavior: Buying, Having and Being | 658.8343 CHO Successful Branding | 658.8343 JON What's in a Name: advertising and the concept of brands | 658.84 BIR Commonsense Direct Marketing | 658.84 CHA Internet Marketing: strategy, implementation, and practice | 658.84 CLO Integrated Advertising, Promotion, and Marketing Communications |
Table of Contents;
List of Tables and F
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