Your search returned 7 results.

1.
B2B Brand Management by Philip Kotler

by Kotler, Philip | Pfoertsch, Waldemar.

Material type: Text Text Publication details: Berlin Springer Verlag 2006Availability: Items available for reference: Not for loanCall number: REF 658.827 KOT (1). :

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2.
Brand Promise: how ketel one, costco, make-A-wish, tourism vancouver, and other leading brands make and keep the promise that guarantees by Duane E Knapp

by Knapp, Duane E.

Material type: Text Text Publication details: New York McGraw-Hill 2008Availability: Items available for loan: Call number: 658.827 KNA (2).

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3.
Strategic Brand Management : building,measuring,and managing brand equity by Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 2nd ed.Material type: Text Text Publication details: New Jersey Pearson Education 2006Availability: Items available for loan: Call number: 658.827 KEL (6).

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4.
What's in a Name: advertising and the concept of brands by John Philip Jones

by Jones, John Philip | Slater, Jan S.

Edition: 2nd ed.Material type: Text Text Publication details: New Delhi Prentice Hall of India 2003Availability: Items available for loan: Call number: 658.8343 JON (1).

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5.
Brand Management: research, theory and practice Tilde Heding

by Heding, Tilde | Bjerre, Mogens | Knudtzen, Charlotte F.

Material type: Text Text Publication details: London Routledge 2016Availability: Items available for loan: Call number: 658.827 HED (1).

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6.
Asian Brand Strategy: how Asia builds strong brands Martin Roll

by Roll, Martin.

Material type: Text Text Publication details: New York Palgrave Macmillan 2006Availability: Items available for loan: Call number: 658.827095 ROL (1).

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7.
Successful Branding Pran K Choudhury

by Choudhury, Pran K.

Material type: Text Text Publication details: Hydrabad University Press 2001Availability: Items available for loan: Call number: 658.8343 CHO (1).

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