B2B Brand Management by Philip Kotler
Material type:
TextPublication details: Berlin Springer Verlag 2006Description: xvi, 357pISBN: 3540253602Subject(s): Management | Brand name products -- ManagementDDC classification: 658.827 KOT
Contents:
Contents :
1. Being Known or Being One
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
REFERENCE BOOK
|
LRC_JUIT Humanities and Social Sciences | REFERENCE SECTION | REF 658.827 KOT (Browse shelf (Opens below)) | Copy 1 | Not for loan | 014051 |
Total holds: 0
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| REF 658.8 KIM Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant | REF 658.8 RUH Product Release Planning : methods, tools, and applications | REF 658.8 TAP Digital Capital: harnessing the power of business webs | REF 658.827 KOT B2B Brand Management | REF 658.8321 MAL Marketing Research: an Applied Orientation | REF 658.8342 SCH Consumer Behavior | REF 658.84 KRI Contemporary Research in E-Marketing; Vol. 1 |
Contents :
1. Being Known or Being One
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